Hari Raya Aidilfitri is the opportune time to celebrate with loved ones and indulge in togetherness. Due to the ongoing pandemic, many were unable to reunite with family for the second year in a row. The team at Ribbon decided to curate personalised gift boxes in conjunction with this year’s Hari Raya Aidilfitri celebration.
“It was not too long ago since we came back home to Malaysia after graduating. We wanted to find ways to give back to society. We’ve seen how this pandemic has relentlessly taken away smiles from the faces of our fellow Malaysians, particularly the frontline workers.”
“So we thought, hey, Raya is approaching, why not we collaborate with Ipoh’s brands such as être Patisserie, Jln Theatre Coffee and Perak Women for Women, as some of us live in Ipoh, to curate a Raya gift for our Muslim friends and families as well as the frontline workers. We know how difficult it can be not being able to see our families and friends when we’re in another state or country, but the spirit of Hari Raya is one of love, family and friendship. And that spirit will always remain, regardless of the situation.”
The founding team immediately came with a business name, Ribbon, set up a simple website and approached suppliers to get started. “We didn’t know if this will do well or not but we know at the end of the day, we wanted to put a smile on the faces of our frontline workers and the people around us through our gifts, and that kept us going even in the face of adversity.”
“We also had the help of a dear friend, Qistina, who consulted us along the way and ensured that our products were Muslim friendly and that we truly understood the meaning behind Raya. We brainstormed names for our gift boxes. They were Jom Lah Raya, Meriah Bersama-Sama, and Dekat Di Hati – all related to the spirit of Raya. Then, we also got inspired by P. Ramlee’s anak yatim piatu (orphans) scene in 3 Abdul. We told ourselves we needed to curate a Raya gift for the orphans and called it Jangan Lupa Adik.”
“We were very thankful we had the support of the general public, especially our family and friends with our Raya gifts. Chris Teh from Ipoh Echo also kindly featured us in their online news with a similar title. We were also grateful to receive support from large corporations such as Kuala Lumpur Kepong Berhad (KLK) with our cause and this is a true reflection of the #kitajagakita.”
“At the end of the campaign, we managed to successfully sell 125 Raya gift boxes – all within a month and a half’s worth of hard work. We were so happy to see smiles on the faces of our frontline nurses as well as orphans from a local orphanage in Ipoh when they sent us their photos.”
“I suppose this pandemic has encouraged more people to start giving. Gift-giving is no longer limited to just physical gifts for our family and friends, but in recent times, we started to see more intangible gifts such as the gift of help from the community. For us, this Raya, we’re glad to offer the gift of a smile on the faces of our frontliner nurses and orphans, making the gifting experience of those who have supported us a memorable one indeed.”
Check out our Dah Nak Raya series here!