Give Gifts That Give Back

Our gifting platform aims to fulfil the promise of keeping human connection at the heart of every gifting occasion for gift-givers and their loved ones.

Our Story

The Ribbon team – founder Darren Lee and his co-founders, Ashley Soon, Kee Yew, and Richard Sin, had to re-evaluate and reflect upon what was next for them when the pandemic hit. As 20-something years old who had just moved back from Australia, they got together to think of ways to empower the wellbeing of the Southeast Asian community and to cultivate the spirit of giving back. What birthed from the idea of spreading joy and empowering other local businesses through curated gifts led to the formation of our startup, Ribbon, in April 2021.

The act of gifting is personal and a way to show people that we care for them. However, the pandemic has taught us that intangible gifts such as support, and community can make an impact on the lives of the people around us. As technology has become so integral in human connection, we thought that the art of curated gifts at the tap of a screen could help people show their loved ones they care, wherever they are in the world. Ribbon aspires to enrich the lives of the Southeast Asian community through gifting. Thank you for your support and we are excited for you to join us on this adventure of revolutionising the future of gifting.

Our Initiatives

Dah Nak Raya 2021!

Many have had to shelve plans of heading home for the second year in a row due to the interstate travel restrictions in light of the ongoing COVID-19 pandemic. But the spirit of Hari Raya is one of love, family, and friendship. And that will always remain, regardless of the situation. In this spirit, we must do what we can to protect those who are vulnerable. So, we believe that during these unprecedented times, the most meaningful gifting is to put a smile on the faces of our beloved frontline nurses and orphans at a local orphanage. We have had the honour of receiving support from corporate companies such as Kuala Lumpur Kepong Berhad and TGFX Design Studio to deliver our specially curated Raya gift boxes to nurses and orphans. Read more about the initiative here.

Christmas 2021: Gifting With A Reason!

Ribbon Gifting has always been about the spirit of gifting, especially to underprivileged communities. In November 2021, the Boys’ Home caretaker, Aunty Swee Choo, told founder Darren Lee that the children might not be getting Christmas gifts since the Covid-19 pandemic had forced many companies to roll back on their charity funds. Feeling devastated after hearing this, the team immediately began to work together with the Home to get the children’s wishlist for Christmas. We then advertised the wishlist on our website, and each gift was represented as an ornament on a digital Christmas tree. A shopper could select and purchase any items, and we would deliver the sponsored gift to the children. Thanks to the support to the general public, all our gifts were sold out in just four days! When we delivered the gifts to the children to their respective homes, they felt so happy and even sang us a Christmas classic, Feliz Navidad, as a thank you. Read more about this initiative here.